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Saloon Man: A German Immigrant Battles the Limits of Liberty, 1870 to 1915
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Saloon Man:
A German Immigrant Battles the Limits of Liberty,
1870 to 1915

by Robert Mugge

2024 The Sager Group LLC 416 pages

Available to order wherever books are sold.

Robert Mugge's second book - Saloon Man: A German Immigrant Battles the Limits of Liberty, 1870 to 1915 - focuses on his great-grandfather, the "original" Robert Mugge who came to America at the age of seventeen; made his way to Tampa, Florida while it was still a settlement; and became a hugely successful businessman. Because his core businesses were alcohol-related at a time of oncoming temperance - and because he hired, partnered with, and supported African Americans during Jim Crow segregation - the "saloon magnate of Tampa" was also controversial.

 

PRAISE FOR SALOON MAN FROM AUTHORS, CRITICS, HISTORIANS

 

David ApplebyAlan BlissWilliam Lee EllisWilliam Reynolds Ferris

Aidan LevyGene SeymourKen TuckerKirkus Reviews

 

“Mugge tributes his great-grandfather, a prominent developer of the fledgling city of Tampa, Florida. In 1870, 17-year-old Wilhelm August Robert Mugge, apprentice jeweler and watchmaker, fled Germany immediately after the outbreak of the Franco-Prussian War. He made his way to Henderson, Kentucky, where his cousin Augusta lived. Two years later he moved to the larger city of Terre Haute, Indiana. In October of 1876, Robert…move[d] to Tampa, Florida, a small hamlet with a population of only a few hundred (“Tampa was little more than a settlement”). Restless and ambitious, Robert became involved in a variety of business ventures—he built a bottling plant for his soda business, later converted into a beer distributorship, leading to his position as the saloon kingpin in Tampa. Mugge intertwines Robert’s biography with an extensively detailed history of Tampa’s development. The story describes a complex dance consisting of a man and the historical events of which he was a part, each impacting the other. The narrative is rich in material that should be of interest to aspiring historians. And Mugge introduces a wide variety of unique individuals, the most humorous and captivating being a Russian Nihilist, Dr. Frederick Nicholas Weightnovel, who was said to have escaped from a Siberian prison camp by swimming to safety. An intriguing, challenging read, packed with historical and familial minutia.”

Kirkus Reviews

“In Saloon Man, Robert Mugge does a deep dive into the life of his namesake and emerges with a detailed rendering of a man, a city and a country. The man is Mugge’s great-grandfather, an immigrant from Germany who arrived in the U.S. in 1870 with nothing and, through hard work and an almost superhuman resiliency, went on to build a business, a family and a fortune. His is a rags to riches story, but it is so much more. Every opportunity and obstacle on his road to success is rendered in great detail through newspaper articles, journals, business records, census entries, maps, etc., drawing us into a time when the American dream had to be honed from the hard rock of racism, class warfare, disease and corruption. This is the story of a man who faced his chosen country’s contradictions head on and who, in the end, emerged bruised but victorious.

"This is also a story that would, like most stories, have been lost to history except for the enormous effort of Robert’s great-grandson who shares his name and resilient nature. Bob Mugge’s life as a documentary filmmaker has provided him with the skills necessary to edit thousands of details, gathered over years, into a full, overarching story. And like Mugge’s many films, Saloon Man is a work that never fails to intrigue, surprise and ultimately enlighten.”

DAVID APPLEBY is a Peabody, duPont-Columbia, and Erik Barnouw Award-winning historical filmmaker & Professor Emeritus of Film & Video at the University of Memphis.

“Anyone is lucky to become a grandparent, and even more so to be a great-grandparent. But imagine having a great-grandchild who not only bears your name, but also devotes their time and gifts to writing a book about you. That is a loving memorial of the highest order.

“Robert Mugge, the principal character of Saloon Man, fully deserves the biographical treatment that Bob Mugge has delivered. The book offers much of value to readers across the spectrum of interests, because of the way that the younger Mugge has connected rich, meaningful stories to the remarkable life of his German-born great grandfather.

Saloon Man is more than just a biography, but it must be noted that, as an example of that genre, it remains clear-eyed about its protagonist—remarkably so, considering the relationship between the writer and his subject. The two Robert Mugges never met, but the senior of the two was such a larger-than-life figure that his influence has endured among his descendants. The Urgroßvater was keen of intellect, ambitious, fearless, entrepreneurial, and contentious, to name a few of the personal characteristics that emerge from this narrative. He left his native Germany on the eve of Bismarck’s war of national unification, and brought those gifts and traits with him to the United States on the eve of its centennial. On arrival, he adopted his new country with the zeal of a convert.

“The story of Robert Mugge is immigrant history, urban history, and a revealing story about race in Tampa, Florida—a southern seaport city in what was formerly the Confederacy. It documents the bitterly divisive culture war of the 19th and early 20th centuries that resulted in Prohibition. Saloon Man is a rich resource for the political history of Tampa and Florida, and helps illustrate what complicated places those were during the years just before their growth exploded.

“The younger Mugge is fortunate to have family memoirs and anecdotes on which to build his narrative. He leveraged those as he mined the published literature on Tampa and the South. His good fortune continued though, in that his namesake was not only newsworthy in his time, but a prolific writer of letters to the editors of his local newspaper—indeed, the senior Mugge maintained a lively public correspondence that survives in the records of Tampa’s print media.

“Read Saloon Man for a fascinating glimpse of a time and a life on which modern Tampa stands.”

ALAN BLISS, Ph.D is CEO of the Jacksonville History Center.

“In Saloon Man, acclaimed filmmaker Robert Mugge turns a documentarian lens onto his own family, bringing the same attentive detail and storytelling acumen to this compelling and carefully researched biography that he has to countless musical luminaries. A fascinating and ever enjoyable portrait of the American entrepreneurial spirit, Saloon Man is a rollick of a read that reminds us how the immigrant experience has long shaped our country and national identity.”

WILLIAM LEE ELLIS is a singer-songwriter, journalist, historian, Professor of Music, and Chair of Fine Arts at Saint Michael’s College.

Saloon Man: A German Immigrant Battles the Limits of Liberty, 1870 to 1915 chronicles both the struggle and the success of the 'saloon magnate of Tampa.' The book is written by Mugge's great-grandson, also named Robert Mugge, who eloquently describes the life of his ancestor, who inspired his own distinguished career as a documentary filmmaker. Clearly, the apple did not fall far from the tree.”

WILLIAM REYNOLDS FERRIS, Ph.D. is a folklorist, former National Endowment for the Humanities Chair, and Joel R. Williamson Professor of History Emeritus at U. of North Carolina, Chapel Hill.

“Robert Mugge steps out from behind the camera and proves himself a first-rate historian, part David McCullough, part Carl Hiaasen. Bursting with the cinematic flair of one of the country’s greatest documentary filmmakers, Saloon Man tells the riveting story of Tampa’s Gilded Age original buccaneer, the visionary saloon magnate and civil libertarian who 'tapped' Tampa’s untapped potential.”

AIDAN LEVY is the author of Saxophone Colossus: The Life and Music of Sonny Rollins.

“One of our best and savviest documentarians about American culture brings his keen social insight and richly expansive vision to his family history. And what history! Saloon Man melds meticulous research with relentless narrative energy in bringing to vivid life Mugge's great-grandfather and namesake. The elder Robert Mugge, making his way in a turn-of-20th century America rife with both endless possibility and embedded bigotry, is shown throughout to be highly alert to injustice and just as inventive in his means of circumventing it. The lively and diverse supporting cast, from Black entertainers and radical activists to rapacious businessmen and intransigent prudes, enriches this tale of a life well-lived through both travail and triumph.”

GENE SEYMOUR worked 18 years at Newsday as film critic and jazz columnist. He lives in Philadelphia and has written for Bookforum, CNN.com, and The Washington Post.

“A great American immigration saga that takes as many dramatic twists and turns as an epic film. Author Mugge takes us along with his great-grandfather Robert Mugge, as the German immigrant turns himself into a Florida businessman of imagination, skill, and shrewdness. Along the way, Saloon Man shows its subject to be an American Everyman battling entrenched power, racism, and corruption.”

KEN TUCKER is an author, editor, and cultural critic for Entertainment Weekly, NPR’s Fresh Air, and other publications.

 

 

BOOK TOURS

OCTOBER 30, 2024: JACKSONVILLE, FL
 5:30 p.m. Jacksonville History Center (Old St. Andrews Church)

SATURDAY, NOVEMBER 2, 2024: TAMPA, FL
 12:00 p.m. Tampa Bay History Center

MONDAY, NOVEMBER 4, 2024: CORAL GABLES, FL
 7:00 p.m. Books & Books

 

ILLUSTRATIONS FROM THE BOOK

Robert Mugge Likely in his Teens
Roberts Cousin Augusta Kiefer
Roberts Father Ludwig_Louis Mugge
Roberts Mother Luise_Louise Mugge
Alice Janthe McCullough Mugge
Caroline Rautenstrauch Mugge
Tampa Map 1886
Mugge Home shot 1922
Dr Frederick N Weightnovel 1880s
Weightnovel Business Card 1880s
Bottling Works Ice Plant Home 1892
Mugge Home and Garden shot 1922
Anheuser Busch ad 1890
Tampa Bay Hotel Illustration 1893
Adolphus and Lilli Busch 1870s
Mugge Bottle 1
Mugge Bottle 3
Robert Mugge Corner Circa 1890s
London Gaiety Company1897
Robert Mugge at 46 1899
Franklin Street 1899
Army Encampment 1898
Busch Gift Vase
Tampa Saloon Interior 1900
Mugge Businesses Ad 1901
Tribune Editor Wallace F Stovall
Louise Mugge 16 1900
St Petersburg Times Political Cartoon 1902
Caroline Martha and Nellie in Germany 1903
Pat Chappelle Ad Circa 1899
Crystal Saloon 1903
Farm Products Sale 1904
Adolphus Busch and Train Car
Postcard from August in Germany 1904
August and Frances in Germany Circa 1905
Stereopticon 1904
Central Avenue 1903
Tampa Police Dept 1899
Caroline and Eugene 1906
Carrie Nation 1910
Martha August Nellie in Germany 1910
Franklin Street 1911
Mugge Beach House
August Lower Left in Dueling Fraternity 1912
Tampa Illustration 1912
1912 Mugge Police Ad
Bay View Under Construction 1913
Tampa Times Political Cartoon 1913
Central Hotel renamed Hotel Rogers 1942
Personal Liberty Budweiser Ad 1914
Bay View Hotel Circa 1915
Mugge Block_ on Franklin Street 1915
Bay View Hotel New City Hall Circa 1916
Robert Mugge on Street Circa 1915
Robert Mugge Reading Paper Circa 1915
Mugge Central Avenue Businesses 1915
Woodlawn Cemetery Plots 2018
August in WWI Circa 1919
Mugge Beach House Circa 1917
Robert Mugge Painting
Bay View Hotel 1922
Caroline and Grandchildren 1927
Mugges Distilled Gin 1930s

 

ADDITIONAL ILLUSTRATIONS

Bad_Lauterberg
Roberts younger brother Louis Jr
Ohio River   Henderson
Kiefer Grocery
Terre Haute Indiana Illustration 1880
1886 Terra Haute fire map
Mugge McCullough wedding license
John McCullough Alices father
Coopers Strike 8_15_1876
Erlanger Co at Opera House
Woodlawn Cemetery
Cemetery Lot 1877
Naturalization Papers Part One 4 30 1879
Naturalization Papers Part Two 4 30 1879
Naturalization Papers Part Three 4 30 1879
Neighborhood Map
View of intersection Monroe Lafayette from the Court House 1882
Double Decker Streetcars 1882
Franklin Street 1883
Tampa Street Railway Co 1886
Mugge Seltzer Bottle
Mugge whiskey bottle
Tampa Bay Hotel 1922
Tampa Bay Hotel 1922
Augusts Baptism and Confirmation dates
Mugge TAXES 1893
Mugge Ice and Electric Plants 1895
Busch Train Car Exterior
Busch Train Interior
Busch Train Interior
Busch Train Interior
Busch Train Interior
Exchange National Bank interior 1894
Forepaughs Show 10 30 1896
Forepaugh
London Gaiety Company The Gaiety 3 24 1897
Streetcar in Ybor City 1898
Generals and Staff 1898
Rough Riders Tampa Bay Hotel
Soldiers Embarking at Port Tampa 1898
Robert Mugge's Green Goose Saloon 1898
Vincente Martinez Ybor Co cigar factory 1899
Franklin  Lafayette 1900
Florida Brewing Company building Tampa Tribune 1900
Fire engine 1900
Mercer hanging 1901
Chappelle and Donaldson
Buckingham
Buckingham  Bijou Tampa Tribune 11_21_1900
Buckingham Theatre 1 22 1903
A Rabbits Foot
Herald blackmail 1902
Adelheid and Helene Streb
Tampa Horse Fountain 1912
Lynch mob Cartoon
Robert Mugge is Threatened Tampa Tribune 8_4_1903
Phoenix Stereopticon
Budweiser Ad 8 10 1904
City Hall with Police Department 1905
1900 Tribune Staff
Tampa Tribune truck
Mayor and Tampa Times Editor Donald B McKay
Water Works lawsuit
Madrid Hotel West Tampa Circa 1906
Eugene Holding Fonnie 1906
Mugge Family Members 1906
Streetcar pulling kegs German picnic 1907
Frances at School in Darmstadt 1909
Visiting Francess German School 1910
Streetcar at Ballast Point 1910
Crown Caps Ad Tampa Tribune 8_11_1910
Sugarcane Field 1915
Grinding Sugar Cane  Boiling molasses 1912
Hohenasperg Fortress
Augusts Name Engraved at Fortress
Union Station 5_5_2012
Citizens Bank Building Franklin  Zack 1913
Shot SW from Bay View roof 1913
Central Hotel  Saloon 2nd view
Bay View Hotel  Wells Building 1921
Seminole Saloon 1915
Vulcan Saloon and Bowling 1915
Burgert Brothers photo
James Madison Budweiser Ad 4 16 1915
Aministrating Robert Mugges Estate
Robert Mugge tombstone
Robert Mugge headstone
Final Robert Mugge photo
ROMUCO cigar box art
Family at Beach House
Martha working at Bay View Hotel
Faith Mission
August Mugge  wife with my dad 1922
Tearing Down Mugge Home 5 5 1922
Dodd Motor Company 410 Jackson Street
Zion Evangelical Lutheran Church 1926
August Mugge house 4_10_26
Minna Worthmann
Pan looking north at downtown from Bay View 1924
Bay View Hotel dining room 1950
Central Hotel renamed Rogers Hotel dining room 1951
Bay View Hotel ad
Bay View Hotel Demolition 2 24 1980
 

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