"A lot of wonderful music is heard in TRUE BELIEVERS, Robert Mugge's straightforward tribute to Rounder Records, an independent record label in Cambridge, Mass., that is celebrating its 25th anniversary… TRUE BELIEVERS…is, among other things, a testament to Rounder's clarity of vision and consistency of taste… The film's most vivid personality is the New Hampshire-based folk performer Bill Morrissey, whose songs rank alongside those of John Prine and Loudon Wainwright 3d in dispensing homegrown wisdom and aphoristic pith."
- Stephen Holden, The New York Times
"TRUE BELIEVERS is an unashamedly positive, but still highly entertaining, film about a label started by folk idealists who often led with their hearts, not their bank accounts… Founders Ken Irwin, Marian Levy and Bill Nowlin are interviewed at length in this immensely loving documentary by award-winning director Robert Mugge, whose films include GOSPEL ACCORDING TO AL GREEN and THE KINGDOM OF ZYDECO… The performances are captivating."
- Steve Morse, The Boston Globe